Archive for July, 2007

Automotive High Performance: An Addiction or a Disease?

July 31, 2007

Automotive high performance is like an addiction or a chronic disease: it attacks some of us early in life and never lets go. I was about 10 years old when the American automobile first grabbed my attention, especially hotrods. That was more than 40 years ago. I remember the sweet sound they made as they [...]

Who I Am and What I Do

July 27, 2007

In my first blog post, I thought I’d tell you who I am and what I do. I’m Mike Hooker, and I write marketing, public relations, and direct response copy for the automotive high performance aftermarket.
I should also tell you what I’m not: I’m not an automotive journalist; I don’t write about cars and trucks [...]