Automotive High Performance Marketers: Get Closer to Your Customers with Blogs

For the automotive high performance manufacturer and/or marketer, as I mentioned in my last post, it’s imperative to have a company blog to get closer to your customers. I came across an article in MarketingProfs.com. Check it out. David Felfoldi writes “blogging is a phenomenon that can no longer be ignored by today’s competitive companies.”
I [...]

Getting to Know Your Automotive High Performance Customer

How do you reach your customers with your company’s blog? Corporate blogging specialist, Debbie Weil, in her report, “Top 7 Tips to Write an Effective Business Blog,” says to start with a topic you’re passionate about.
I’d like to add: Start with a topic your customer is passionate about. If you know your customer as well [...]

Blogs and Automotive High Performance Web Sites

Automotive high performance marketers, why aren’t you using blogs to get closer to your customers? Granted, blogs require a lot of maintenance to make them work right. But based on recent research, I think they’re worth it.
I’ve looked at several high performance automotive aftermarket sites, both manufacturing and retailing, but, of the ones I’ve checked, [...]