Getting to Know Your Automotive High Performance Customer
How do you reach your customers with your company’s blog? Corporate blogging specialist, Debbie Weil, in her report, “Top 7 Tips to Write an Effective Business Blog,” says to start with a topic you’re passionate about.
I’d like to add: Start with a topic your customer is passionate about. If you know your customer as well as you should, you’ll know what he or she is passionate about. Start with this knowledge.
For you automotive high performance marketers, is your customer passionate about:
- drag racing?
- circle-track racing?
- off-roading?
Or, more specifically, is he passionate about:
- engines?
- frames?
- body work?
Figure out your target market’s passions, whatever they are, in the world of automotive high performance and meet him there with your blog.
August 27, 2007 at 12:57 am
Hey fellow copywriter…
I’m SO glad you called out that it’s all about the customer. Every marketer knows it, but it’s an eternal struggle to put them first!
In a recent PowerPoint I downloaded from Chief Marketing Council (http://www.cmocouncil.org/), one of the 12 top challenges facing marketers today is, and I quote: “Migrate from product feature/function to customer-centric value selling.”
In normal speak, it’s ALL ABOUT THE CUSTOMER (or prospect). You nailed it Mike