If I Were You, I’d Do It

In my last post I wrote about the National Street Machine Club, and I wanted to discuss its monthly magazine, Street Thunder, but I ran out of time. I’ll continue here. Marketers of automotive high performance aftermarket parts, pay attention.
When I joined the Club, I wondered what the quality of the magazine would be. After [...]

Is a Car Club Worth 24 Bucks a Year?

Read on and find out.
A while back, maybe even as long as two years ago, the National Street Machine Club in Minnetonka, Minn., mailed me a well-designed, impressive direct mail package.
On the front of a four-color outer envelope sat a well-polished green Boss 302 Mustang with its signature black stripes running across the rear of [...]

Reach Your Buyers Directly…Read This New Book!

On Sept. 13th, my wife and I celebrated our 32nd wedding anniversary (we married as teenagers, but that’s another story). She bought me a copy of The New Rules of Marketing & PR by David Meerman Scott.
Scott reinforces what I’ve said in previous posts about company blogs. Automotive high performance parts manufacturers, are you [...]

Does A Weekend + a Four Speed Transmission = A Real Hotrod(er)

As I mentioned in a previous post, my first car was a ‘66 Nova. I bought it in May 1973, shortly after graduating from high school. I found it in a want ad and couldn’t believe someone else hadn’t already bought it. How could such a rare opportunity befall me, I wondered. A fortuity such [...]