Reach Your Buyers Directly…Read This New Book!

On Sept. 13th, my wife and I celebrated our 32nd wedding anniversary (we married as teenagers, but that’s another story). She bought me a copy of The New Rules of Marketing & PR by David Meerman Scott.

Scott reinforces what I’ve said in previous posts about company blogs. Automotive high performance parts manufacturers, are you letting your employees write and comment on blogs? If not, why not? If you’re afraid of company secrets getting out or legal action being taken against you, that’s normal, as we all know.

But Scott argues that businesses and organizations shouldn’t let fears block technology; he recommends that they “[h]ave guidelines about what you can and cannot do at work, but don’t try to make a specific set of blogging guidelines” (pg. 57). He suggests implementing corporate policies concerning blogs as well as e-mail, forums, and chatrooms. He also recommends checking with your legal advisers if you feel it’s necessary.

In short, blogging is here to stay. It’s a great way to be in contact with your customers, the people who put money in your corporate pockets. Think about it.

By the way, his book is an easy read and is packed full of information that those of us in business can and should use every day.

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