My Web site went live today. Boy, have I learned that Web site construction is not for the simple-minded. Fortunately, I have an excellent site designer who is also a Web master, which worked out great for me since I didn’t have to locate a designer and a Web master. Her name is Lynn Dionne, [...]
Archive for October, 2007
She’s One Fabulous Web Site Designer
October 24, 2007Eyetracking and Heatmaps Help Prove Several Points in New Study
October 15, 2007This is for you automotive high performance marketers who work in the business-to-business arena. In a previous post I mentioned MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08.
The folks at MarketingSherpa conducted a new eyetracking study using a heatmap with real-life business executives to determine the best design for key Web site pages (pgs. [...]
